Lifetime – WITCHES OF EAST END
WITCHES OF EAST END
At Comic-Con, people will undoubtedly be talking about the convention, but getting them to talk about your event at the convention can be quite an undertaking. Luckily, we were asked to create an event for the Witches of East End, so we had all the tools to create a standout, experiential event that would get people talking.
We created and ran a three-night, VIP red carpet event, where we completely transformed the venue, all the way to the bar decor. Each floor corresponded to a different magic level. We had a popular photo booth. We shut down a major street in San Diego and got a fifty person street team to transform themselves into witches and warlocks. That caused a line down the block, and the venue to be packed every night with the hashtag #WitchesOfEastEnd trending on Twitter. We managed the talent. We managed the event. And we managed to have fun all three nights.